• http://www.facebook.com/GinnyCooper Ginny Adair Cooper

    Facebook of course has a right to do whatever they wish – we’re playing on their field. But they’d be wise to do a lot of pre-change communication via email to every user account. This business of waking up one morning to find the whole platform changed and sorting through everyone’s take on it (including yours and mine)….very poor PR. PR pros know the drill: “Tell them what you’re going to tell them. Tell them. Then tell them what you’ve told them.” The backlash has its roots in people being surprised – they adapt to change much more readilt if they have an opportunity to mentally prepare for it. Sigh….don’t suppose Facebook is hiring in their PR department? ;-)

    Another boo-boo from a branding standpoint is the rumored button changes. Facebook needs to keep the “Like” button, and only the “Like” button. Adding too many options will dilute its own branding effort. That’s my messsage here: http://www.fortmyerspublicrelations.com/2011/09/20/need-a-dislike-button-for-facebooks-impending-button-changes/